What does a new client really cost?
Use the same measurement period for each channel. Include subscription or advertising spend, optional charges and the time your team spends following up.
Calculate your cost per client won
Enter your figures to calculate.
Formula: (channel costs + follow-up hours × hourly staff cost) ÷ clients won. This is an acquisition-cost estimate, not profit or a forecast.
Compare fairly
Track relevant enquiries, replies, meetings, clients won and net revenue retained. A lower fee can still be poor value if the enquiries do not fit your practice; a higher fee can be worthwhile if the resulting work is profitable.
TaxNuvia does not guarantee lead volume, hiring decisions or a return on membership. Membership access is different from a promise to supply a particular number of enquiries.